Kevin talks with Ms Giannino about her career move into ‘Staging’ as a transition from an established career in IT and Marketing. Focusing on her current role as Founder/Owner of Stage It For Success, they discuss how she chose a niche field that is at the intersection of Interior Design and Real Estate sales. Santina shares insights regarding training/certification to enter the field; the initial marketing required to break into a field that was well established on the West Coast and in Florida but not so much in New England; and the challenging logistics ‘behind the scenes’ of staging a property.
Podcast: Play in new window | Download (Duration: 36:36 — 33.6MB)
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