Jim Scott talks with Frank Bergin, a consumer packaged goods marketing executive, who has a broad range of experiences from US Naval Officer, to marketing roles in a very large multi-national company and a much smaller entrepreneurial branded products organization. Frank discusses the cultural and management style differences among these organizations including the transfer of “military style command and control”, or not, into the corporate environment. Of note are Frank’s experiences in a highly resourced, matrixed environment where it takes time to get things done versus the smaller “all hands on deck” environment where decisions are made and implemented immediately.
Podcast: Play in new window | Download (Duration: 33:12 — 30.5MB)
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